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Please complete our Hidden Market Questionnaire

below and book your Foundations Document

call to get started!

The Hidden Market Questionnaire is a quick dive into your business's essence.

Your insights matter, guiding us to understand your goals, challenges, and target audience. Feel free to share what resonates most with you.

(Don't feel you need to have everything filled in, just what you feel helpful for us to know)

Let's embark on this journey to unlock your business's full potential!

First Name *

Last Name *

Email *

For your target market, briefly describe the problems you see that are not being fully addressed, or could be met better. These problems don’t have to be big, they just have to be a frustration that needs a better solution.

What businesses have you seen in other countries/areas that are not currently being done in your area?

What really frustrates you in your industry where you wish there was a better way?

What businesses/products do you admire? Why?

What products/services/industries do you feel need to be improved?

Please provide any additional information that would tell us more about you and your aspirations (i.e. website, e-books, promotional material from relevant projects, etc.)

Imagine lining up 100 of your clients. Tell us the one topic that most “gets their blood running”... the ONE THING they most want to have ‘right now’ ... and why?

What is the main theme or message you want to impart to your prospects? How can you save them time, money or both?

Specifically, what do you think is the easiest idea to implement (we are looking for the one you would like to start)?

List in bullet points any notable achievements, best skills or knowledge you’ve had in your business/career. Highlight those that are most closely related to what you’re offering. Think about courses you’ve taken, unique learning experiences you’ve had, etc.

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What do people say most about working with you?

From these items you’ve just listed, what is the one thing you enjoy doing most?

What do you know or do that most others don’t?

What specifically could you say you are the best at? Why? This doesn’t have to be big. It may help you to think of something small and intricate, but relevant (i.e. a particular way you think, your approach, etc).

Please name who you feel (off-hand) are the three biggest players in your “area” of expertise?

What’s your most incredible success story or case study you’ve had with a client? Who has had the biggest quantifiable results? If you have two particularly unique ones, please give us both.

Describe the type of client you most often deal with now.

How is that different from how you would describe your ideal client?

What are their fears/concerns/problems? List them in bullet points.

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What frustrates your audience most about your industry? (Not about you, just your industry.)

List out who your competition is.

What benefits does your competition typically offer?

If you had a magic wand and could add anything you want to your business, what would be the one thing you would want to add to make you even more compelling than your competition?

What is the one thing your customer specifically wants from your offer? ( i.e What’s the one thing they’ll get the most excited about?)

Please write any questions you might have. Anything at all. No question is too small during this exploratory and refining process. (i.e. Any questions about your offer, marketing funnel, or well-crafted presentation.)

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