You’re Not Starting From Scratch — You’re Building From Strength.

The Educator’s Shift™ Coaching Program

For educators ready to turn their experience into a purpose-driven business, brand, or next chapter — with clarity, confidence, and a strategy that actually works.

You’ve spent years leading, communicating, and changing lives.

But when it comes to stepping into something new — business, coaching, consulting, or thought leadership — it can feel like you’re starting from zero.

You’re not.

The skills you already have are wildly transferable.

You just need the right structure, guidance, and support to turn them into something powerful and aligned.

That’s where The Educator’s Shift™ comes in.

WHAT IS THE EDUCATOR’S SHIFT™?

A high-impact coaching experience for educators who are ready to grow beyond the classroom — and build something that reflects who they really are.

Whether you're still teaching or you’ve already left, this program helps you define your offer, clarify your brand, and launch with confidence.

WHAT YOU’LL WALK AWAY WITH:

This is where coaching meets execution — so you don’t get stuck at the start line.

A clear offer or niche aligned to your strengths
A personal brand that communicates credibility and purpose
A visibility plan that fits you (no dancing required)
Strategy, structure, and a funnel that actually works
BONUS Your own landing page or website — built for you by the time we finishe's some stuff

See If You Qualify

Brands & Businesses We've Worked With

This is for you if...

You’re a teacher, leader, or consultant ready to build a new path

You’re sitting on experience but unsure how to turn it into an offer

You want someone to walk with you — not just throw a course at you

You’re serious about showing up — with a message that matters

How It Works

✔️ 8 weeks of coaching, clarity, and action

✔️ Weekly live calls (1:1 or group depending on your tier)

✔️ WhatsApp support between sessions

✔️ Workbooks, templates, and strategy tools

BONUS

Once you've clarified your offer and message, you’ll want a simple page where people can find out more — and take action.

Whether you're launching a coaching offer, consulting service, course, or something else, this bonus guide includes:

✅ What every high-converting landing page needs (even if you're just starting)
✅ The 5 key sections to include — with examples
✅ How to write each section in your own voice
✅ Tools you can use to build it fast (even if you're not “techy”)

Remember: You don’t need a fancy website to start.
You just need a clear message, a simple structure, and a place for people to say “yes.”

James Clanfield

BMUS, Grad DipEd, MA(RE), MEd (IB),

Former Deputy | Strategist | Brand Builder | Educator at Heart

After more than a decade in teaching and leadership, I realised the skills we develop in education — communication, creativity, resilience, vision — are exactly what makes someone a great entrepreneur or leader.

Now, I help educators just like you repurpose your experience into something bigger.

Whether that’s building a business, launching a personal brand, or finally saying “yes” to that idea that’s been following you for years — I’m here to walk it with you.

This isn’t just coaching.
It’s clarity.
It’s momentum.

And it ends with a message, offer, and online presence you’ll be proud to own.

Let’s build it together.

What My Clients Say

James brings a powerful blend of educational leadership and marketing strategy that has been vital to our growth. He has helped shape our online presence and brand positioning while also ensuring the quality of teaching and content delivery across our branches. His ability to align strategy with mission and promote excellence across all areas is unmatched.

Kale Kneale

The Transformation Network

James’ expertise to help us build a brand for our school framework was amazing. His capacity to draw on his experience in education really helped him to understand the unique setting that schools have when it comes to marketing. James was able to interpret our needs and make them reality. We are so proud of the product and we continue to receive many compliments on the quality of the work that James and his team produced.

Thea Laffin

Penrith Christain School

James and the PDM team are amazing to work with. The process of rebranding and building my website was very professional and took all the stress out of what was an overwhelming task for me. Not only was the end result amazing, but working with James was so easy. He was so in-tune with the message of the company and this was reflected in the beautiful site he created. I highly recommend PDM for any of your digital marketing needs