Marketing that Understands Education
Helping schools, education providers and consultants communicate with clarity, design with purpose, and grow with confidence.
Why most education marketing falls flat.
Even when educators hire marketers, designers, or social media managers — most of them haven’t worked a day in education.
They don’t know what it’s like to lead a campus, juggle enrolments, write to five different stakeholders, or navigate a school year calendar.
At the same time, education consultants are doing powerful work… but struggling to build a professional brand and message that actually gets noticed by the people they can help.
The result?
Generic messaging
Scattered content
Missed opportunities for real engagement
Why Pillar Education:
You don’t need another generic marketing agency. You need someone who’s been in the room — and knows how education really works.
Pillar for Education, a specialist arm of Pillar Digital Marketing, was created for schools and education consultants who want more than surface-level support — they want strategy that understands the complexities of the education sector.
Led by James Clanfield — a former curriculum and school leader — Pillar for Education bridges the gap between education and strategic marketing.
Through our signature CAMPUS™ Method, we guide schools and consultants from confusion to clarity.
The CAMPUS™ Method
The CAMPUS™ Method is our proven framework that helps schools, education providers and consultants clarify their message, align their communications, and create consistent, purposeful growth.
Clarity & Strategy Workshop
A powerful deep-dive session to clarify your audience, align your message, and build a strategic roadmap for growth.
Website & Digital
Assets Development
Design a website and digital presence that informs, engages, and drives action — whether you're enrolling families or attracting schools.
Brand & Identity Design
Create a clear, cohesive brand that reflects your values, builds trust, and stands out in the education space.
Ongoing Growth Support
Partner with us for consistent, strategic marketing and design support that keeps your momentum strong and your message on point.
James Clanfield
BMUS, Grad DipEd, MA(RE), MEd (IB),
Educational Leader | CEO/Founder
After 13+ years in school leadership, I saw a clear gap — schools and education professionals doing incredible work, but struggling to communicate their value.
Pillar for Education was born from that realisation.
It’s built by someone who knows what it’s like to sit in leadership meetings, shape culture, manage teams, and drive student outcomes — and who now brings that insight into marketing strategy, communications, and design.
We exist to help educators and education-driven brands grow — without losing their voice or vision.
What Our Clients Say
James brings a powerful blend of educational leadership and marketing strategy that has been vital to our growth. He has helped shape our online presence and brand positioning while also ensuring the quality of teaching and content delivery across our branches. His ability to align strategy with mission and promote excellence across all areas is unmatched.
Kale Kneale
The Transformation Network
James’ expertise to help us build a brand for our school framework was amazing. His capacity to draw on his experience in education really helped him to understand the unique setting that schools have when it comes to marketing. James was able to interpret our needs and make them reality. We are so proud of the product and we continue to receive many compliments on the quality of the work that James and his team produced.
Thea Laffin
Penrith Christain School
James and the PDM team are amazing to work with. The process of rebranding and building my website was very professional and took all the stress out of what was an overwhelming task for me. Not only was the end result amazing, but working with James was so easy. He was so in-tune with the message of the company and this was reflected in the beautiful site he created. I highly recommend PDM for any of your digital marketing needs
Kara Walsh
The Purpose Co.
Who We Serve
Schools
From principals and business managers to internal marketing teams, we help schools align their brand, refine their message, and build communications strategies that truly connect with their communities.
Education Consultants
If you’ve left the classroom and now offer professional learning, leadership coaching, wellbeing programs or curriculum expertise — we help you package, position, and promote your services to schools in a way that gets results.
Educators
Course creators, keynote speakers, tutors, and coaches — if you’re an educator building a digital presence, we’ll help you create a strong brand foundation, a clear message, and a strategy that attracts the right schools or learners.
Education Providers
We partner with peak bodies, networks, agencies, and event organisers who serve large groups of schools or educators — offering strategic support, visual frameworks, and communication assets that elevate your impact at scale.
Services
Clarity & Strategy Workshops
Brand & Identity Design
Website & Digital Assets Development
Brand and Marketing Consulting
Ongoing Growth Support & Marketing
Important links
© 2025 Pillar Digital Marketing - All Rights Reserved.
